Radical Transparency: Review Me on Dunwello

Earlier this year, Dunwello, a review and ratings site for people, quietly launched to provide more transparency into how effective people are at their jobs. The service is the brainchild of Boston-based serial entrepreneurs, Matt Lauzon and Matt Brand. They founded the company on the core belief that every person at every company should be both happy and productive. In essence Dunwello is a lightweight review platform that enables anyone to receive “micro feedback” from customers, colleagues and partners. If Yelp and Glassdoor are used for reviewing businesses, Dunwello is used to review people at businesses. Think of it as a Net Promoter Score (NPS) for professionals. The company is currently targeting beauty stylists and fitness coaches but just about any worker can have a profile: therapists, lawyers, doctors, freelancers, handymen, cleaners and even VCs.

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Standards of Performance & Organizational Values

I recently finished reading the seminal leadership book, The Score Takes Care of Itself, by Bill Walsh, the legendary 49ers Head Coach. In 1979 when Walsh took over the 49ers, the franchise was the laughing stock of the NFL as it managed to win only two games that season. However, in less than two years, Walsh led the 49ers from last place to Super Bowl Champs. A true Cinderella story. When Walsh left the franchise ten years later, the team had won three Super Bowl Championships and completed perhaps the greatest run in NFL history. 

How did Walsh fuel this transformation and build one of the great NFL dynasties? He credited his “Standards of Performance” as the catalyst for driving organizational change and maintaining a high level of performance during his tenure with the team. Walsh codified his “Standards of Performance” and drove them throughout every level of the organization including the administrative staff.  Within the first year, there was a dramatic shift in the way that everyone approached and performed their jobs.  Nothing short of excellence and a team first attitude would be tolerated.  

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