Shuddle: Scheduled Rides for Busy Families

When I was a kid my mom always used to complain how she had to schlep us around town. Often times she had to be in three places at once and finding alternative transportation wasn’t easy.  Not much has changed twenty years later. Talk with any parent today. Many will admit that safe and reliable transportation is one of their biggest challenges. The reality is households are busier than ever and the stay-at-home mom is a relic of the past.  

Last October I stumbled across an article in Recode that featured a new startup called Shuddle. The piece described Shuddle as “Uber for kids.” It occurred to me that Shuddle was trying to solve the transportation problem that has haunted families for decades. Several hours later, the article was emailed around the firm because the idea of providing safe and reliable transportation for kids resonated with the group. Everyone agreed that we had to meet this company.    

The following month, Rebecca Kaden of Maveron introduced me to Nick Allen, Shuddle’s Founder and CEO. Prior to starting the company, Nick co-founded Sidecar, a popular ride sharing application. At Sidecar, he observed many families were using Sidecar to transport their kids. Upon further research, he discovered that traditional ride sharing companies aren’t built to handle that customer segment.  They typically don’t have the right insurance and it’s against their terms of service since passengers must be at least 18 years old. In discussions with many parents, he discovered they don’t trust the existing brands since safety isn’t built into their products. While Nick isn’t a parent, it was clear to me after the first meeting that he was going to build the safest and most reliable transportation product in the world. 

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New Investment: Breather

Two years ago I was introduced to Julien Smith, Founder / CEO of Montreal and NYC-based Breather, by my good friend Taylor Davidson. Taylor explained that Breather was building a new type of private cafe that could be accessed via mobile app. I thought the concept sounded crazy and unique at the same time so I agreed to take a meeting with Julien. When I first met Julien and he explained the concept to me, I believed he was absolutely nuts. For those of you who haven’t heard of Breather, it’s a network of private spaces you can access by the hour through an iPhone and Android app. Think of Breather as productive and private space on demand. 

Breather quietly launched in NYC earlier this year and Julien encouraged me to give it a shot. I believe I was one of their first customers. In fact, I was so pleasantly surprised by the experience I decided to write a detailed post about what it’s like to work in a Breather space. I had never experienced anything quite like it. The company created a “full stack” experience that felt like magic. Pull out my phone. Activate the Breather app. Pick a location. Reserve a time slot. Invite colleagues. Turn by turn directions to the space. Arrive at the door. Access the space via the Breather app. And presto! I now have private space all to myself. Here’s where Breather is different: they own the end-to-end experience from the app all the way down to the look and feel of the spaces. The experience is carefully crafted and consistent throughout the network. You can tell the team deeply cares about the user experience. A well-known investor used the service after I encouraged him to give it a try. He texted me immediately afterwards and simply wrote, “It was flawless.”  

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