The Designer Behind The NYC Subway Map

This morning while I was browsing Fast Company Design, I stumbled upon a rare interview with graphic design legend, Massimo Vignelli. For those of you who don’t know Vignelli, he was a versatile Italian designer who worked across a broad range of disciplines including interior design, environmental design, package design, graphic design, furniture design and product design. Vignelli’s ethos was, “If you can design one thing, you can design everything.” His most famous body of work is arguably the New York City Subway Map and the New York City Transit Authority Graphic Standards Manual. 

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Improving Human Interaction

While on vacation I decided to finally read the timeless classic by Dale Carnegie, ‘How to Win Friends and Influence People.’ The book was first published in 1936 and has sold more than fifteen million copies worldwide. It’s the granddaddy of all people skill books. Many of the lessons contained within are still relevant for anyone that deals with people.  Given Venture Capital is a highly social business with thousands of human touch points each year, this book was probably one of the most important I have ever read. 

We have a saying at RRE that our brand is the sum total of the positive and negative interactions that someone has with our team. Every touchpoint matters regardless of the medium (face to face, email, social media, etc.) and those involved (founders, limited partners, other VCs, etc.). At the most fundamental level, we operate in relationship-driven industry so we’re only as good as the interactions that people have with us (and of course the success of our investments). 

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