About three years ago when I was at Lerer Ventures, I first met Carly Zakin, Co-Founder of theSkimm, through my friend Rob Fishman. At the time, she was working at NBC News as a Producer and wrestling with her next career move. We discussed a number of her options including joining a startup or building one from scratch. Later that winter, Carly was back in my office explaining that she was hours away from quitting her job to start a media company with her best friend Danielle Weisberg. Carly and Danielle ultimately launched theSkimm because they could not ignore a huge void in the market — they saw that their friends, who are intelligent and super busy, were not engaging with news in a way they enjoyed, fit into their routine, or made them keep coming back for more.
theSkimm is the first company that has been able to transform news and information into a lifestyle brand. The team is obsessed with making it easier to be smarter and finding ways information can be streamlined into their audiences routines. Their first product, the Daily Skimm, is an email newsletter that arrives in your inbox every morning and provides all the news you need to know for the day. In essence, theSkimm is recreating what morning television means for their target audience. The numbers prove that Carly and Danielle are on to something big. theSkimm now boasts more than one million active readers, thousands of volunteer Skimm’bassadors in more than twenty cities, and an authentic voice that its readers trust.Read More